Hobbit Business Review

‘X’ Is Auctioning Off Its Old Twitter HQ Items, Including a Bird Cage Hanging Swing

Key Takeaways

  • X is auctioning 584 items from Twitter HQ in San Francisco as part of a massive rebranding effort.

  • This is not the first time Elon Musk and Twitter have tried to auction off Twitter office goods, and some are still for sale.

Elon Musk rebranded Twitter as “X” last month, and now the company wants to shed its old blue feathers and embrace its slick, new identity as X.

In an epic garage sale to cleanse the San Franciso HQ of all Twitterverse memories, X CEO Musk and company are auctioning off 584 lots online.

The inventory includes a Bird Cage with a Hanging Sofa (Daybed) Swing, a Twitter Bird Wood Coffee Table, and Neon “@” and “#” Marquee Light Signs.

 

Photo by HGP

Not all items are Twitter related. For example, there’s a large oil painting of Ellen Degeneres’ 2014 Oscar selfie, a reconstructed wood barn from Montana, and an image of Barack Obama hugging Michelle Obama entitled “Four More Years.”

 

Photo by HGP

Most wares up for auction are your typical office furniture and kitchen appliance variety (although not every office has a beer dispenser). But there is also an unusual amount of musical equipment, making the office seems more like a former recording studio than a social media platform. Interested shoppers will find multiple acoustic and electric guitars, keyboards, drums, and amps. There is also a DJ booth.

Photo by HGP

Twitter has auctioned its stuff before

This is not Musk’s first auction rodeo. A few months after he purchased Twitter, he revamped its offices for what he called “Twitter 2.0,” auctioning hundreds of items such as a blue bird statue.

Some of those items appear not to have sold the first time around, including the @ marquee sign.

Photo by HGP

How to bid

The “Twitter Rebranding” auction is helmed by Heritage Global Partners (HGP). It starts on September 12, 2023, at 7 am PT and ends on September 14 at 9 am PT.

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