Hobbit Business Review

‘What a Complete Joke’: Applebee’s Fans Furious After Date Night Pass Sells Out in Less Than a Minute

Applebee’s attempt to spice up date night with a subscription pass may have been too “affordable.”

On Monday, the restaurant opened up sales for a Date Night Pass, a $200 subscription that allows for up to $30 of food and non-alcoholic beverages during 52 visits through January 31, 2025 — if used in full that would be worth $1560 of Applebee’s for the year.

Naturally, news of the offer and demand for the pass soared, and according to the chain, sold out in less than one minute.

“Just prior to sale time there were nearly 100,000 guests waiting to try and snag a Date Night Pass,” Applebee’s told TODAY in a statement. “We apologize to our guests who were disappointed that the limited number of passes sold out so quickly. We’re always looking for ways to make date night special for our guests and look forward to sharing future offers.”

Date Night Pass hopefuls-turned-scorned shoppers took to X to share their woes, with some even comparing the demand to trying to get Taylor Swift’s “The Eras Tour” tickets.

Applebee’s said that customers across 41 states were able to get their hands on the coveted pass but did not specify which states those were or how many passes were sold.

Dine Brands Global, Applebee’s Parent company, was down just shy of 40% year over year as of Wednesday afternoon.

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